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If you read our post on Why Digital Marketing, then you must have realized how big the loss is if you haven’t built a digital presence for your business yet. Now you are ready to start, but the question pops up …..what is digital marketing for small and medium business? Is it just about having a website? Or setting up social media accounts? Or sending emails to your customer?
To put simply, Digital Marketing is what you do to capture consumers’ attention through their digital devices (e.g. computers, tablets, mobile phones), attract the flow of customers to your online or physical business, get customers to appreciate your products, purchase what you’re selling, and then continue to stay as your loyal customer in future.
Unlike what most people believe, Digital Marketing is not just having a website and social media accounts. No doubt that websites and social media are important for digital marketing, but you need many other elements to make it work. And just like you cannot build a house by collecting bricks, doors and windows without a design, you cannot run successful digital marketing without a well-thought and coherent strategy.
Below are the few important points which will help you understand What is Digital Marketing for Small and Medium Business
- Website and Mobile App
- Social Media Marketing
- Content Marketing
- Email Marketing
- Search Engine Marketing
- Search Engine Optimization
Website and Mobile App
The first step is to have a decent website. You may use the responsive design to enable your site for the mobile devices also. For certain business needs and objectives, you’ll have to build a native or hybrid mobile app.
Social Media Marketing
Not just having social media accounts, but having a powerful digital presence to attract and engage your customers’ community. You’ll also have to run ad campaigns on social media to drive customer traffic for your marketing campaigns and products.
- Content Marketing
In the digital world, content is the king! As a popular TV drama can pull millions of views, the right content for your target audience can create a similar effect. The content will include articles, blogs, images, and particularly videos are becoming more popular these days.
- Email/SMS Marketing
It’s a direct channel to reach your customers or audience with a targeted message. With right segmentation and campaign design, email marketing can generate great results. The best part is to know and grow your customers in a very personal manner.
Search Engine Marketing
What do you do when looking for something new? You Google!
And as a business, you want to be at the top of the search list when anyone searches your category. Search Engine Marketing can help you to generate new leads and expand your reach beyond the current boundaries.
Search Engine Optimization
Nothing is better than free publicity. This is exactly what SEO (Search Engine Optimization) can do when your website is created with right contents and design. With SEO, your website/content will appear high on the search results without paying anything.
And finally, you must measure the performance before you can improve it. Analytics will enable you to analyse the customer behaviour and patterns. With this useful information, you can design and run marketing campaigns where you have the flexibility of changing the targets, contents and budgets in real time.