Importance of Social Media in businesses

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As we know, nowadays more and more people are joining social media and using it for communicating with their loved ones, joining different groups and communities, even for promoting their businesses, etc.

It wouldn’t be wrong to say that every business needs a social media presence. According to Mashable, about 81% of small and medium-sized businesses used some kind of social platform.

Some facts about social media are listed below:

  • According to Statista, in 2020, nearly 3.6 billion people are on social media. That’s approx. half of the world’s population. Isn’t that amazing?
  • According to Emarketer, in 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users.
  • According to Statista, each person spends an average time of 2 hours and 22 minutes (144 minutes) on social media which includes messaging too.

Get ready to know the importance of social media in businesses!

Creating Brand Awareness:

Getting known on social media is the most important thing to do. You have to be there when people make a search and look for your company on the internet. That’s when Brand Awareness comes into play.

According to Lyfe Marketing, many reputable chief marketing officers (CMO) agree that social media has created a significant impact on brand awareness.

Social media can be the best tool to build brand awareness and its an easier way to connect with people. The important thing here is that you can make social media accounts for free.

According to Sproutsocial, Brand Awareness is the top priority of social marketers.

This is the reason that Brand Awareness is a significant reason why we use social media for business.

Be present in the online world:

Nowadays people are more fond of deciding something by looking at it on the internet. Just as more people look for a brand online before buying or connecting with them in the real world. Being present in the online world (social media) is a great way to engage and make a healthy connection with your customers or even the people who have newly found you.

72% of people are likely to buy from your business after they follow you and this is one of the greatest advantages of having a digital presence.

You just have to look forward to expressing people who you are as a business and showing that your business is reliable and welcoming.

Keeping customers up to date:

People want to stay updated from the businesses they follow and social media can be the best possible tool to keep your customers and followers up to date. This doesn’t have to be always in a formal way, you can convey your message in any way you like. By keeping them up to date and posting regularly, you can achieve brand loyalty.

According to PEW media, most of the social media users open their account at least once a day so whenever they log in, they will be pleased to see some post from your page and it could be about anything but the post should be relevant so it can gain some attention from your followers.

Social media is cost-efficient:

Making an account on every social media is free therefore it’s the most significant way to engage with people and to get known in the digital world. Despite making a free account on social media platforms and starting your journey there, you can also put advertisements on your social media account which comes under Digital Marketing. Digital marketing is much better than the traditional ways of marketing and is a lot more feasible too. Therefore nowadays it is the most fundamental key point in the importance of social media for businesses

According to eMarketer, businesses spent twice as much on Facebook as they did on newspaper advertising. You can also read our post about the differences between Digital and Traditional marketing

Moreover, here you can monitor how well your ads are performing which is almost impossible in the traditional ways of marketing and you can also place targeted ads for a specific type of audience which makes your work a lot easier. These are some reasons why people are now spending more money on digital ads as time is passing.

According to Statista, 90 billion dollars were spent on Social Media advertising in 2019 and the number is expected to go up to 132 billion dollars in 2024.

And more interestingly, according to Adobe, social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. So definitely its time to gear up for some social media marketing!

Analyzing your customers:

Including many other advantages that social media provides us, it helps you analyze your customers and the people who interact with your social media accounts. With tools like Facebook and Instagram insights, you can analyze and inspect the demographics of people who go through your page or interact with your posts.

With the help of this, you can easily form your business strategies and get to know what the audience wants to hear from you or what kind of products they like. This analytics can also be done with the help of different Social Media Monitoring tools that can save you time even more. In addition to this, you can also post different QnAs where you can ask people about their choices and opinions. This is one of the most important benefits of social media in businesses.

Better customer support:

Customer care and support are necessary whether you are on social media or not, social media makes customer support easy. Many people prefer to leave a message on Facebook or Instagram rather than calling the business, 67% of customers have engaged with a brand’s social media for customer service needs. That’s a lot of people! Customers like to be heard when they comment on your post and receive a customized reply rather than a computerized one.

Ambassador did research and some of the important points about customer care and support are:

  • 71% of customers who have had a good experience with a brand are more likely to recommend it to others.
  • 92% of people in the UK have left one business for another because of poor customer support.
  • 71% of people aged from 16 to 64 years search on the internet if they are having difficulty with a product.

Considering these facts, we get to know that satisfying the customers and making them feel important should be our priority. Some tips on improving your customer services are:

  • Always be positive and helpful to your customers.
  • Make a system to track comments, messages, questions, and complaints.
  • Try to respond as fast as possible, 42% of customers expect a response on social media within 60 minutes.
  • Listen to criticism and respond in the best way possible and make the customers feel heard.
  • Know when you have to talk to customers privately instead of publicly.

All of this increases the two-way communication and builds a healthy relationship between you and your audience. This illustrates the importance of social media in business communication.

Enhance SEO rankings:

Social media can be a helpful tool when it comes to SEO, the posts and ads are very essential to drive traffic to your website. When your brand has a social presence, the chances of being found on internet searches are quite high and similarly, you can get more exposure through posting fresh content.

Although in 2014, Matt Cutts (former spam head of Google) stated in a video that social signals- metrics such as Facebook likes and followers on Twitter do not affect search rankings, Hootsuite researched about SEO results of articles in 2018 and concluded that the articles with top social shares received an average boost of 22% during the research. Research published by Optinmonster in 2019 also agrees with the Hootsuite research of 2018. This means that social media profiles can rank your brand in the top positions.

In addition to this, nowadays searching isn’t limited to search engines of browsers like Google, Bing, etc., people now make searches on social media channels as well. According to Buffer,  in 2019, Facebook reported seeing 2 billion searches per day as compared to 3.5 billion searches that were made through Google. Neil Patel says in his blog: “We need to understand that search engine optimization includes the search that happens on social media search engines.” This makes it easier for you to be found by people through keywords or the hashtags you will use and then eventually they will search for your brand if they will like your content. Moreover, if they want to look for your brand so they are likely to search you Facebook, Instagram, or Twitter to see what kind of presence you have on social media.


As we realize from the above article, social media can be a good friend for your business as long as you follow a social media strategy and keep upgrading it according to your needs. digiBigs provides a complete Digital Marketing solution for small and medium-sized businesses. Make sure you check us out and we will help you build a successful digital journey.

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This Post Has 2 Comments

  1. Ibrahim

    Very informative, thanks

    1. rashidm007

      Thanks a lot for appreciating!

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